What I Learned [+ Tools to Try] – InstantFollowerz

I’ll be honest: I don’t know anything about “targeting AI” or finding an audience with AI.

However, I want to learn because I recently started working with a local fitness studio in my area.

I want to help him get new students. So dear reader, we will learn about AI audience targeting, its benefits and useful tools for AI audience targeting together.

Here we are!

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What is AI audience targeting?

After some research, I discovered that AI is audience targeting when you use artificial intelligence to find and interact with a different group of potential customers (your target audience).

Specifically, AI targeting tools examine audience behavior, interests, regional preferences and demographics to guide marketing strategies and content.

The benefits of using AI for your target audience

Using AI targeting tools can help improve many aspects of a marketing strategy.

Personally, I am most interested in how it can help with advertising, content and customer engagement as these are the most important to me as I help my neighborhood business.

Advertising

AI targeting tools would be most helpful in advertising because they could analyze large amounts of data per second, allowing me to make faster decisions, decide on my advertising strategy, and pivot quickly when needed.

Like I said, the business I work with is a pole fitness studio. An AI targeting tool would help me quickly understand the behavior of our target audience, where they search for fitness content and what platforms they visit.

From there, I can create an advertising strategy tailored to them, which will increase the visibility of the study and attract more students.

Content

I am trying to increase the visibility of the business on social networks. I’ve found that some videos are better than others, but analyzing all the content performance data is still tedious and I need to figure out what our audience likes.

As I said earlier, AI audience tools can analyze this data faster than I or any human can, allowing me to adjust my content strategy and create engaging content faster.

How to find your target audience using AI

According to my research, I can find and understand my target audience using AI by:

1. Predictive analytics

I cannot stress enough how effective AI is in analyzing data. In this case, AI can quickly assess data to build models of future consumer behavior.

For example, my neighborhood studio could use predictive analytics to detect when someone is in the market for classes if a prospective student:

• Attended one of his events, such as a Halloween themed pole dancing workshop he hosted
• It is part of the demographic of people who are interested in learning pole fitness
• He lives in an area where there are gyms, fitness programs and dance studios
• I recently clicked on an ad for a studio

If someone does one or more of the following, AI will help the studio find them and create targeted ads and content that will encourage them to become regular students.

2. Behavioral analytics

AI can analyze behavioral analytics metrics like where your audience is coming from, what they click on your site, and how long they’re on your platform to help you better understand their behavior.

For example, visitors to a fitness pole website always click on the website banner. This would encourage me to update the banner to take visitors to the login page to register for classes.

3. Hyper-personalized content

AI audience targeting can effectively analyze data to deliver personalized content and ads to potential consumers. For example, let’s go back to the pole fitness studio I work with. Audience AI tools can assess:

• At this time of year, most students sign up for fitness or gym classes
• Beginner’s needs and concerns
• How old is the average student
• Where most potential students live locally

Thanks to the speed of artificial intelligence, I could use all this information to create a targeted and quick turnaround when consumer needs change.

6 Best AI Tools for Target Audience Research

Now that I know what AI targeting tools are, their benefits, and how they can be used, it’s time to explore tools that will help me market my local fitness studio and help you market your own business.

Here are the best ones I found and plan to test for the pole studio I work with.

1. HubSpot’s Breeze AI

I promise I’m not biased when I say that HubSpot’s Breeze AI has some great tools for finding and engaging your target audience. One feature that I find most useful for my marketing goals is the Breeze SOCIAL MEDIA Agent.

I am currently using SOCIAL MEDIA to increase awareness of the pole fitness studio and encourage potential students to sign up for classes.

Breeze SOCIAL MEDIA Agent can help me achieve this by analyzing past performance data and evaluating business details and industry best practices.

It will then use the information to optimize my SOCIAL MEDIA strategy with data-driven post suggestions.

Best for: Refining and optimizing your SOCIAL MEDIA strategy.

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2. ExactBuyer

ExactBuyer helps businesses find their ideal buyers, collect relevant data and use the information to create realistic, targetable buyer personas.

Even better, the AI-powered tool allows users to consistently update and refine collected data to optimize personas in real-time.

I wanted to use ExactBuyer to create realistic buyer personas for prospective students interested in studio classes.

Best for: Creating hyper-focused buyer personas.

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3. OpinionAI

OpinioAI is one of the most interesting AI tools for target audience because it allows users to create buyer personas and talk to them to gain insight into what consumers think about their business.

You can talk to your persona about their favorite brand, hobbies, behavior, needs and more to gain insight into your target audience. Think of it as a one-on-one virtual conversation with a potential customer.

Best for: Gathering insights into the wants and needs of your target audience.

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4. Pixies

Pixis AI features allow users to create precise, targeted content for their audience.

Its AI targeting feature is most interesting as it establishes custom audience groups based on search trends, competitor keywords and brand keywords.

Best for: Identifying a niche audience.

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5. GapScout

GapScout delivers AI-powered insights that reveal content gaps and emerging trends that competitors in your niche are missing.

Best for: Helping your brand tap into an unmet need in your market.

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6. User persona

This is a great AI tool for marketers who are new to creating and understanding user personas to guide their brand strategy. All users need to do is describe their product and service, and Userpersona will do the rest.

For example, I typed in information about a fitness studio I work with, and here’s what the Userpersona generated.

Userpersona only needed one sentence to create a persona called “Sarah Smith” to represent our target audience and give me an idea of ​​how and to whom to market the studio.

Now we both know a lot more about AI targeting tools and how to use them.

I plan to use HubSpot’s Breeze AI to help my favorite local fitness studio attract more students. I hope you will also try the tools I mentioned. Good luck!