Here is a hint about the identity of today’s marketing master: When I asked what his Pitan marketing dreamed, he sighed as ahab hunting on white.
“I’d like to take away Bear“-Hulu’s Chicago Set Show” – “to record announcements or videos for us, pointing out what the Chicago icon is.”
“We had a lot of anyone in it, and that did that we look really good.”
Do you have speculation?
Meet the Lord
Eric Munn, Marketing Manager, Chicago Transit Tines
Job: Juggling the marketing of the second largest public transit system in the calculation of the U.S. Agency’s size. (That’s a lot less than it sounds.)
Assignment for fame: Introducing these sending Limited return backpack CTA passers-by
Fun Fact: Juggling is not just a day in the life of a marital market. Eric can also juggle apples … and at the same time a bite say
Lesson 1: Digital is important – but not every one.
Munn is by no means luddit, but he utters attention in Aging Focusg so “about the current and latest trend [that you] Forget about the reliability and success of some old school marketing that are simpler as a prison or billboards. “
Yes, EVE If your audience is mainly zero and young millennium.
I was surprised that CTA’s target audience distorts that young, but “these are people who still learn their transport habits.” Make-up-up – marketing for older teens using public transit on the first time and 20s moving to Wrigleyville after college.
So I was wonderfully surprised that Key Keen Munn was on Old-school advertising. Postmissions? Billboards? In pronounce Economy?
Photo friendly body Chicago Transit Tines.
But one of the most successful CTA campaigns is a new resident postman, I remind him to say that CTA is only $ 2.50 for driving. “You think he’s a great way for the icon in Chicago like CTA to welcome you to the city.”
It may seem like an old-fashioned marketing tactic, but Munn says he hears from the people who guarded that postcard, it was the first mail that they could.
The old man doesn’t have to mean passé. Properties, Billboards, Sponsorships, Partnerships – These are all “really great holidays for your brand and misage in places and can be much more affordable.
Photo friendly body Chicago Transit Tines.
Lesson 2: Go local (or at least regional).
Last year, CTA implements the first influential campaign, starting from three influenced Chicagoland. Munn outlines two great advantages of this strategy: Accessibility and greater probability of success.
Munn was quite specific in terms of what he wanted. “Our campaign was focused on using CTA because it saves you money, which means more money in your pocket to go all the things that Chicago can offer.”
So he asked for an influence that makes contents like “five things to do in Chicago this weekend” or “Chicago hidden jewels.” Since there are not as many creators who do this type of content as, say, the above influence on the journeys, these nichal accounts have been offensive were the extra ones involved, valuable followers. In comparison with top prices to travel, local impacts are more affordable, on a small marketing budget.
(And fwiw, all evidence indicate that Munn is on something: The latest state of the Hubpot Marketing Report Identified marketing to niche influence as a growing trend 2025. years)
Lesson 3: Construction of relationship extends in each direction.
Munn says the other day feels like tomx character in CastawayWho “had to really innovative with very little resources.” When working for a government agency, “resources are very tight. You are doing a lot of hard work.” And how you want to make teeth with a slider.
So, we talk about building relationships, he is to throw it (internet work) a wide network. Riders, SOCIAL MEDIA users, ventilation traders in other public transport agencies (“Really cool group, because they are not my competitors, aren’t we? We are all called each other.”).
“I introduced ourselves to many – I call transit law accounts – people who just publish CTA or just about the publication in general,” Munn says.
He drove time to meet “so you have to have Crampaign, I can reach out to say and say,” Hey, we think about it, and I want to do this. Cynical marketing game;
If you face skinny budgets, lower head number or other belt tightening measures, consider meaningful relationships that you can build outside the usual stakeholders. As a hank Castaway Character, use what you have around you to build your own success.
Duration of the question
This week’s question
What is a blind spot in the marketing world, if you turn, Wuel make people better? -EFF Wirth, co-founder of interactive playlab
This week’s response
The main blind places in the marketing world forget that most people are not so aware of your brand.
Many brands use mesaging that already assumes that people know who you are or what you are offer. Be sure to reap about what your product or service will help people. Funny and eye catches are fun, but conversion is in solving people’s problems.
Ledece week long-term question
Munn asks: What a career you’ve always wanted to enter but never?
https://blog.hubspot.com/marketing/marketing-like-a-castaway
