Welcome to “I Tried…”, a series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if the tool or strategy is worth your time.
AI and marketing are becoming like peanut butter and jelly – inseparable.
According to our complete guide to AI in digital marketing, 64% of marketing professionals they say they use AI in some form in their businesses. Specifically, 38% say they use it in content creation.
As AI has become so ingrained in marketing, I have become curious about its use in one of the most important aspects of marketing – brand logos!
After a quick Google search, I found 5 AI logo generators and tried them all to see which one was the best and if I would even recommend using an AI logo generator.
Keep reading to find out what I found:
How I Tested AI Logo Generators
Testing these generators was quite simple. I came up with a business called Eri’s Cat Cafe because if you know me, then you know I love cats—and I would definitely own an adorable cat cafe in another universe.
I then entered the name of my cafe into the generators and followed each step to create my logo. I also measured how long it took to generate the logo and took into account aesthetics and customization options.
By the end of this blog post, you will know which is my favorite and whether I would recommend using an AI logo generator for your organization or business.
5 AI Logo Generators
Here are five AI logo generators I’ve tested and my experiences with each.
1. Adobe Express Logo Maker (BETA)
Price: Free, but you must sign up for Adobe Express to download the logo.
Using Adobe Express Logo Maker is easy and fast. After entering my business name, industry and tagline, I simply choose the style I want for my logo. can choose between:
- stylish
- Organic
- Bold
- minimum
I chose Organic for my style. From there, Adobe displays various icons that I can incorporate into my logo. I could have taken a coffee themed icon, but it’s a cat cafe, so I chose two adorable fluffy cats.
After choosing my icon, I scrolled through various customizable logo samples before settling on one I liked.
Now it’s time to design. The icon of my choice is embedded in my logo and I can move it around the page as I see fit. I can also move the text and change its font and size. By clicking on the color tab I can cycle through different color palettes until I find one I like.
Say, bam! I have my own logo. Adobe Express’ Logo Maker is free; however, you must have an account to download your creation.
Pros: Adobe Express Logo Maker is simple, easy to use and fast. I timed how long it took to design my logo, which took only 2 minutes and 10 seconds.
Against: The AI logo generator has limited customization options and icons. Therefore, it is difficult to really tailor your creation to be as unique as possible to your brand.
You’re also only allowed to choose one industry for your logo, which can be a problem if your organization fits into multiple industries.
For example, my fake cat cafe would be a restaurant as well as a pet adoption or animal rental business. When creating my logo, I had to choose between an image that emphasized the feline aspect of my business or the restaurant aspect.
2. AI designs
Price: $49 for logo download or $19 per month for Designs AI subscription.
I start by entering the name of my company and activity in the queries. Then I choose the logo category that suits me. Essentially, the category determines the primary focus of the logo design, which could be an icon, initials, or company name.
I love logos with unique icons, so I clicked on the icons category. Then, albeit casually, I entered my company’s tagline— “Prrrfect place to be.” I know, I’m so smart.
Now it’s time to figure out the style of my logo. Designs AI presents users with different sample logo designs in different styles. Users can choose up to five to give the AI an idea of which style to incorporate into the logo.
After you’ve chosen a few, it’s time to choose a color. Purple is my favorite color, so let’s go with that.
From there I get to my favorite part: picking symbols! In my opinion, this part of AI designs ranks a little higher than Adobe Express, because I can choose more symbols that capture different aspects of my business.
However, whatever logo I choose will only include one of the five symbols. From there I make a few more stylistic choices and in no time I have my logo.
You can follow my progress by clicking on the photo gallery below.
Pros: Generating a logo using Designs AI took just 3 minutes. It took me a bit longer than Adobe Express because there are more icons and symbols to choose from and slightly more thorough customization options.
I also like that it allows you to download high-quality files of your logo without a subscription, although you still have to pay a one-time fee of $49.
Against: By now I have a good idea of the caveat behind using AI logo generators – their customization options are limiting. So, it is difficult to create a logo that is truly unique to your brand. The same goes for AI designs.
3. Wix
Cost: You must subscribe to Wix to download high-quality images of your logo, but you can download it for free in low resolution. Wix subscription plans start at $9.59 per month.
My favorite feature of Wix’s logo generator is its optional chatbot.
The platform allows users to design their logos from scratch using steps similar to the previous two AI logo generators, or they can explain their ideas to Wix’s AI logo chatbot.
You can scroll through the images below to see how the chatbot helped design my logo. With the chatbot, it took me just under 2 minutes to generate my logo.
The results were similar, but I enjoyed the chatbot because it suggested symbols and color schemes that I hadn’t considered when designing my logo manually.
Designing the logo was a similar experience to previous generators, so it wasn’t much to write home about. However, I liked the color scheme and logo I chose a little better than the chatbots. I even found a cat cafe symbol!
You can click on the images below to see how it works. Without the chatbot, it took about 3 minutes to generate my logo.
Pros: Both methods produced quick results and I didn’t spend more than a few minutes using each.
Against: You can download your logo for free, but it’s of poor quality unless you pay a subscription fee.
4. looks like
Price: $20 for low resolution files of your logo to $129 per year for a brand kit with high quality resolutions.
At this point I realize that most AI logo generators do the same. With Looka, and almost all the other generators on this list, you do the following to generate your logo:
- Enter your business name
- Choose a style or inspiration for your logo
- Select your symbols and icons to embed
- Add your slogan
- Select the generated image that you want to adjust or customize
However, one thing I enjoyed most about Looka is that it has the iconic cat cafe! That’s right. I found icons that include both cats and coffee!
So that’s a win. Oh yeah, and I made my logo in 2 minutes and 30 seconds.
Pros: There are many different icons and symbols, at least when it comes to my cat cafe. Looka also offers a comprehensive suite of brands (more on that later).
Against: It works roughly the same as other generators and has limited customization options.
5. LOGO.com
Price: free
LOGO.com’s design process is a little different from the others on this list. Instead of choosing at least one symbol to include in my logo, I have to enter keywords instead. LOGO.com will then generate logos based on those keywords.
Of course, most generated logos include some sort of cat or coffee symbol. After selecting the logo I want to customize, I can click on the icons tab and select other symbols by typing in keywords. The whole thing took 2 minutes.
Pros: The generator is simple, intuitive and fast. I can also download a zip file of my logo and its components for free.
Cons: Although I can enter multiple keywords, I can still only choose one type of symbol for my logo.
My favorite AI Logo Generator
Overall, all of these generators do about the same, so it’s hard to pick my favorite. However, if I had to recommend just one of these, I’d suggest Looka mainly because of the brand kit.
For $129, Looka creates a complete branding kit around your logo.
Its brand kit includes 16 downloadable file types for your logo, 2 website designs, hundreds of products to print your logo on (stickers, mugs, t-shirts, etc.), business cards, email signatures, and more!
Should your business use an AI logo generator?
If you’re really committed to using an AI logo generator to save time or money, then I suggest Looka. However, I don’t recommend using an AI logo generator for your logo other than brainstorming.
Your logo should be a unique symbol for your brand. When people see your logo, they should automatically associate it with your business because it’s unique.
For example, when you see a golden M on a red background, you automatically think: “McDonald’s”.
This experiment shows that most AI logo generators work similarly and produce similar results.
If you want a logo that’s truly unique to your brand and can’t be found anywhere else, it’s best to design it from scratch or work with a graphic designer who has a keen eye for style.
Additionally, I can see you using an AI log generator to brainstorm concept art for your logo and bring these images to a designer who can put their own spin on the design and create something special that makes your brand stand out.
What other marketing tools or methods do you want me to try? Feel free to contact me X hours LinkedIn let me know what to try next!
https://blog.hubspot.com/marketing/i-tried-5-ai-logo-generators
