How to Use AI Personalization Tactics to Scale Marketing Growth – InstantFollowerz

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while still maintaining a personal touch?

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling up their efforts to reach more customers while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

As Kieran and I discussed in a recent episode Marketing Against the Grainhowever, the larger the audience, the more difficult it becomes to consistently deliver targeted interactions. This often results in generic messaging, missed market opportunities and reduced conversions.

So what can companies do to ensure their marketing strategy remains relevant and impactful as they scale?

We believe the solution lies in AI personalization tactics, which enable businesses to analyze and interpret massive amounts of customer interactions across large data sets. AI personalization can lead to higher user engagement, smarter segmentation and increased campaign effectiveness.

How to use AI personalization tactics to increase marketing growth

Here are our top three recommendations on how to use AI personalization to increase marketing growth — plus tips and resources to get started today.

1. Create detailed profiles of ideal customers

A key way AI personalization tools help marketers scale is through creation unbelievable detailed Ideal customer profiles (ICP).

For example, tools like Scout AI and Humanistic that combine internal data, like customer behavior and preferences, with external data sources like Google search, LinkedIn contacts, and paid ad performance — then use those insights to generate a detailed ICP tailored to your business needs.

From there you can build your own contact database filled with prospects who match this profile.

Once your ICP and contact database are in place, these personalization tools take things a step further by creating targeted outreach strategies including dynamic content suggestionspaid ads and email campaigns that align directly with your ideal customers.

As a result, marketing and sales teams can concentrate on the most relevant, high-value leads, making demand generation more efficient and scalable.

2. Customize content and messages with real-time data

Another way AI personalization tools support marketing scalability is by processing user data in real time—browsing behavior, past purchases, location—and tailoring marketing content and messages based on these insights for individual customers.

“AI has elevated us from segmented personalization to one-to-one personalization,” explains Kieran.

For example, tools like ChatSpot AI, 6 Senseand Clay integrate with CRM platforms like HubSpot, allowing marketing teams to analyze customer data in real-time and then fine-tune the angle of their campaign, email messages or creative assets. This dynamic approach ensures that every interaction is timely and relevant to the user’s current needs.

As Kieran says, “We’re moving from an era of traffic acquisition to an era of attention capture.” This change makes custom content and messaging even more important for quick capture customer loyalty — and differentiating your business from the competition.

3. Accelerate and amplify creative content

A third way AI is boosting marketing growth is by identifying creative content that works well, automating its creation and templating, and speeding up iterations and testing.

For example, AI tools can ingest data about keywords and analyze the content that is currently ranking for those keywords. Then it breaks down why that content works well and offers recommendations on how to replicate and improve it.

From there, AI enables marketing teams to quickly test these creative templates at scale, with AI feeding back internal and external data to continuously refine its recommendations.

Many AI tools they also have built-in analytics. This helps you identify what performs best over time and find fresh ideas to ensure your creative strategy is aligned with what resonates with your audience.

To watch the full episode on how to use AI to boost your marketing efforts, watch the full episode episodes of Marketing against the grain below:

This blog series is in partnership with Marketing Against the Grain, a video podcast. He digs deeper into the insights shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they uncover growth strategies and learn from notable founders and peers.