How to Start Using Video in Your Marketing – InstantFollowerz

HubSpot recently conducted video marketing research and found this out 73% of respondents they agreed that video marketing was effective in achieving their marketing goals.

However, more than a third of respondents (34%) say the most challenging aspect of video marketing is a lack of content ideas.

Luckily, I have 15 video content ideas to help you achieve your business goals. But before we get to that, I’m going to share my secret for finding video marketing ideas and what kind of video content is popular with consumers.

Content

How do I find video content ideas?

My method for finding video content ideas is pretty simple. I usually go to YouTube and SOCIAL MEDIA platforms like TikTok, Instagram Reels and Facebook and follow accounts that are in my niche or similar.

For example, I recently started creating TikToks for a new dance studio in my neighborhood to help attract more students.

To determine the type of video content I should create, I started following other dance studios on TikTok and watching their videos.

I bookmarked the ones that seemed to get the most views and started thinking about ways to make similar dance studio videos. I found the following videos looked good:

• Videos of dancers doing complicated choreography
• Beginner-friendly walkthroughs and tutorials on how to do certain moves
• Information on what exercises can improve the strength and endurance needed for dancing

It’s a manual and, I guess, the “old” way of finding ideas for video content. You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you in your niche.

I did this for a blog post and YouTube channel, but the same can be applied to individual videos.

What video content is most popular?

According to Appendix (and Statista hasn’t let me down yet), the most popular video types worldwide are:

• Music videos (48.2%)
• Comedies, memes or viral videos (35%)
• Live video streaming (27.7%)
• Educational Videos (26%)
• Video tutorials or instructions (25.8%)

So what should your takeaway be? Think of ways to incorporate music, comedy, or trendy memes into your video marketing. Duolingo is a company that does this well.

I often refer to his video marketing skills and wonder if the company is boring me.

Whenever there’s a viral trend or song, you best believe that Duolingo will find a way to incorporate it into its TikTok content, and the videos almost always go viral.

You can also opt for how-to guides, which Fenty Beauty does very well on their accounts. Most Fenty Beauty videos will feature a person showing the products they use and how to apply them to achieve a specific look.

How-to videos are a great way to demonstrate the quality of your products and how they work.

If you’re looking for educational video inspiration, Girl With The Dogs is a great account to follow.

Girl with the Dogs is run by hairdresser Vanessa De Prophetis. She has detailed her experience fostering various breeds of dogs and cats through YouTube and TikTok videos.

In each video, she explains her process, shares grooming tips, and provides detailed information about each breed, their temperaments, and grooming needs.

This allows her to establish herself as a trusted expert in her field so that future clients know their animals are in good hands.

15 business video ideas

Now let’s talk about some business video ideas. Most of the videos I’ve listed below are pretty easy to create, but if you want an even easier way to generate videos, check out HubSpot’s Clip Creator.

Clip Creator is a free AI-powered video maker that can turn text into professional videos for your business. All you have to do is describe your video and the desired tone. Click here to learn more.

Ok, I’m done procrastinating. Here is my list.

1. Video demonstration

As I said before, Fenty Beauty has tutorials and demonstration videos down to a science.

Whether it’s simple 60-second clips of the products being placed on someone’s lips or an in-depth feature-length video of their founder, Rihanna, using the products to create red carpet looks, Fenty Beauty demo video tutorials give their audience an in-depth look at the feature and product quality.

2. Customer Statements

Do you have customers who have been buying your products and services since the beginning of your business? Or naysayers turned believers? Feature their testimonials in your next video!

Testimonials and feedback from real customers will build trust with potential clients, so the next time a customer gives you a shout-out, ask them if they’re willing to go on camera or happy to be quoted.

3. User Generated Content

I’m not sure if other marketers share this sentiment, but I see user-generated content (UGC) as another form of customer testimonial.

Think about it: customers sharing videos using your products is almost as much of a sale, if not better, than them getting on camera and talking about how your company is doing.

One of my favorite ads with UGC is an ad by Ring LLC, which features a compilation of videos taken by consumers using their door cameras.

The video showcases everything the Ring camera can capture, from special family moments to heartwarming interactions with neighbors to chaotic pet shenanigans to attempted thieves.

Pro tip: Encourage consumers to tag your brand on SOCIAL MEDIA whenever they post a video or other form of content. Or you can simply search for your brand on video platforms like TikTok to see what you can find.

4. Behind the scenes

Do you want to show your audience the care and craftsmanship of our products? A look behind the scenes of a product is a great way.

I’ve mentioned them in a few posts, but Gibson is a great example of behind-the-scenes video content. Videos like the ones below show the time and quality materials that go into making his iconic guitars.

If your consumers care a lot about crafting, create something similar for your brand.

5. Product comparison

While I prefer hotels to Airbnbs (I’m not on vacation to do housework, sorry), I have to hand it to the company’s current video marketing tactic that compares AIRbnb experiences to hotels.

The video below, although animated, effectively demonstrates that travelers looking for a specific experience are more likely to find it on Airbnb than in a traditional hotel.

6. Trend / Current Event

Yes, I’m mentioning Duolingo again. How can I swim?

A major part of their TikTok strategy hinges on leveraging the latest trends and buzz around the app. I don’t need to go into too much detail again because I think you get the point by now.

7. Interviews

Crunchyroll is a streaming platform known for its array of anime programming. For the longest time, Crunchroll’s video strategy consisted mostly of compelling clips from their catalog, which is a great strategy in itself.

Lately, however, the platform has expanded to include interviews with big names and faces in the anime industry, from musicians to voice actors to directors.

This results in great video content that showcases your catalog and leaves your audience with new information about their favorite shows.

8. Unusual comedy video

Like I said, comedies are quite popular among viewers, so don’t be afraid to inject some humor into your video content.

I love this TikTok by Scrub Daddy because it’s the perfect combination of funny and topical, as we’re in election season as I write this post.

9. GRWM

I don’t know why, but I find the Get Ready With Me (often shortened to GRWM) videos mesmerizing. Maybe because they make me feel like I’m hanging out with a friend while we’re talking about a topic.

My favorite GRWM comes from my colleague Ramona Sukhraj. In the following Instagram Reel, Ramona wears makeup and casually explains how brands can go viral.

10. Announcements

Do you have a long-awaited announcement? Why not share it via video? Let’s say you’re restocking a favorite product or finally collaborating with an influencer your audience is raving about.

A fun video is a great way to announce big news.

It doesn’t even have to be complicated. For example, they’ve been begging for a collaboration between content creator Amelia Dimoldenberg and actor Andrew Garfield ever since they bumped into each other on the red carpet.

The video below announced the collaboration with a simple clip of them saying hello.

11. Follow me / walk with me

Similar to GRWM videos, Follow Me / Walk with Me videos (I don’t know if there’s a proper name for them) give the vibe that you’re engaging in a conversation with a friend while they complete a task.

This video from my fellow HubSpotter, Alana Chinn, is a great example. In it, Alana explains working from home stats while walking her adorable dog.

12. Lists

List videos can be quite simple to make. You can opt for a list of reasons why people should choose your brand over others, a list of ways to use your products, or its top features.

13. Unpacking

An unboxing video is when a content creator (usually an influencer) unboxes items they’ve received from a brand. If there’s an influencer you’d like to work with, consider sending them a PR package to unpack on your platform.

14. Live shopping

We are in an era live shoppingwhich essentially became the new QVC. Live shopping is when a brand or retailer goes live with a product display and viewers can shop directly from the live stream.

It’s the most popular on TikTok and a great way to achieve multiple goals at once: increase brand awareness, demonstrate your products or services, and generate direct sales.

15. Person on the street

A person-on-the-street video consists of someone on the street or at an event randomly interviewing people. These videos are fun and easy to make because they involve minimal production and you never know what someone’s right answer might be.

Crunchyroll created a man-on-the-street video while attending the convention, which provided an opportunity to interact with consumers while showcasing its catalog of programming.

I told you I had you covered, didn’t I? Now you have my secret sauce for finding business video ideas, and you have 15 video content ideas to choose from for your campaign.

Editor’s note: This post was originally published in June 2015 and has been updated for freshness, accuracy and comprehensiveness.