Whether you are a persistent fan of Super Bowl or, like me, you prefer to watch great owls, you have to admit: Super Bowl advertisements are quite great.
They are also quite expensive. Still, Fox, holding the rights to the Super Bowl Lix, easily sold all advertising places for the big match 9. February 2025.
Let’s look at what comes into the most expensive TV commercials in the world, how much they cost through the history of a big game and which brands really get from them.
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How much does a super bowl commercial cost?
It is a little difficult to determine the price of an average TV advertisement that is not a super bowl, as the numbers can vary out of several hundred thousand to a few million dollars. But let’s give this issue a little context:
- 2024. (Kansas City Chiefs 25 – San Francisco 49ers 22), American and Canadian advertisers spent Estimated at $ 69 billion on TV advertising. It is GDP Costa Rica.
- The Top 10 TV Advertisers In the US – we are talking about brands such as Geico, Burger King and T-Mobile – spent an average of almost $ 7.5 million each week in 2023 (Chiefs 38 – Philadelphia Eagles 35).
- Advance for sale advertisements in a striking term – These are advertisements to see on the main TV networks between 20 and 23 hours or 19 and 10 hours, depending on your time zone – for which it is predicted to guess 19.12 million dollars in 2024which is actually a slight decline compared to 2023.
Google’s 90-second “loretta” ad with Super Bowla 2020. (Tampa Bay Buccaneers 31 – Chiefs 9) costs a huge browser $ 16.8 million ($ 20.5 million today).
Destering a little further, let’s look at the five most expensive advertising spots of 30 seconds during the 2020/21 television season, according to Statistical report:
- NBC Sunday Football: $ 783,718 per ad
- Fox Thursday Night Football: $ 624,626 per ad
- NBC This is we: $ 476,352 per ad
- NBC The Voice (Monday): $ 254,224 per ad
- Fox’s Masked singer: $ 225,764 by ad
The awards season is also a cat’s grass for advertisers, with a place of 30 seconds during the Oscar 2024. Year, which is on average 2.2 million dollars.
Amazon’s 90-second advertisement “Before Alex” from 2020. Cost $ 16.8 million ($ 20.5 million today).
In 2025, 30-second Super Bowl advertising spots were sold for about $ 7 million per piece. It is almost 220% more than an Oscars’ assignment and nearly 800% more than a common football advertisement on Sunday night.
And that’s just that air ad – once. It does not take into account celebrities, which earns cool $ 1 – $ 3 million each; Premium costs of the advertising agency; production costs and post-production; Even the marketing budget for the ads themselves.
In recent years, between 70 and 100 advertisements were broadcast during each Super Bowl match, which is about 40 minutes of advertising.
In 2012 (New York Giants 21 – New England Patriots 17), SUPER BOWL advertising cost $ 3.5 million ($ 4.9 million today) for a 30-second spot. Chevrolet and OK GO music machine Rube Goldsbergian demanded four months preparation and cost about $ 500,000 – $ 1 million for production ($ 700,000 – $ 1.4 million today).
Some brands capture decorated Hollywood recording directors, and although it is difficult to reach numbers, with certainty can be assumed that these directors have earned some money:
- COEN brothers have been directing Mercedes’ ad from 2017. (Patriots 34 – Atlanta Falcons 28), OMAĹ˝ PERBAKUPURTURNA BAKERSKE FILM Easy Rider.
- At Super Bowl in 1984. (Las Vegas Raiders 38 – Washington, DC 9), Orwellian Ridley Scott was introduced to the first Apple Macintosh computer.
- David Fincher directed the brad of Pitt in Heineken’s “Beer Run” from 2005. (Patriots 24 – Eagles 21)
If you watched even one Super Bowl, you probably know what brands in the game – usually the biggest names in the technique, food, computers and beer. Budweiser, Booking.com, Dunkin ‘and Volkswagen were Favorites Super Bowla 2024.
Although Google and Amazon share the title the most expensive Super Bowl advertisement ever, the king of beers is the king of spending on Super Bowl commercials. Anheuser-Busch is between 1967. and 2020. spent about 470.5 million dollars on their popular Budweiser commercials.
1999. years (Denver Broncos 34 – Falcons 19), 30-second super bowl advertisement cost $ 1.6 million ($ 3.1 million today).
84 Lumber’s spot “The Journey Begins” cost $ 16.2 million in 2017. ($ 20.1 million today), which makes it among the most expensive Super Bowl advertisements in history.
How much can you buy with the price of Super Bowl Advertising?
Did the millions set fire to the hole in your pocket, but you missed the deadline for the Super Bowl Lix commercial? Here’s what you could spend $ 7 million yet:
* It is illegal to own owl as a pet in the United States number based on the estimates of wildlife rescue and zoos that feed large horned owls.
what no It costs $ 7 million as software Marketing hub or our Ad management software. You can create or manage your ad campaigns, whether you are targeting football fans or top owls.
As Super Bowl advertisements have changed over time
The first Super Bowl was played in 1967. (Green Bay Packers 35 – Chiefs 10), and the NBC and CBS charged $ 37,500 brands for each advertisement, or about $ 360,000 in today’s money.
Decade later, 1977. (Oakland Raiders 32 – Minnesota Vikings 14), Brands were selling over 125 thousand dollars (about 675 thousand dollars today). 1987. (GIANTS 39 – Broncos 20), 30 seconds cost 600 thousand dollars ($ 1.7 million today); Until 1997. (Packers 35 – Patriots 21) amounted to $ 1.2 million ($ 2.38 million today).
It is estimated that Betty White Snickers is from 2010. (New Orleans Saints 31 – Indianapolis Colts 17) cost 4 – 5 million dollars (5.8 – 7.3 million dollars today).
Another decade, more (one million) dollars. In 2007 year (Colts 29 – Chicago Bears 17), the ads on average amounted to $ 2.39 million ($ 3.72 million); In 2017. He was $ 5 million ($ 6.5 million today).
Is the advertisement for Super Bowl worth the cost?
Short answer: probably not. Unless you deal with a marketing for a brand with a positive huge marketing budget, no advertising point of $ 7 million is on the table.
But for brands that will have such consumption, ROI can be significant, with Super Bowl ads in the spirit of the time a few weeks before and after a big game. (I don’t watch Super Bowl – But I definitely watch all the commercials as soon as they’re online.)
And Super Bowl Lviii watched 123 million American viewers – second after landing on the moon – and Almost a third of the spectators They say their advertisements are their favorite part of the game. Your $ 7 million ad gets tear eyeballs on it.
Toward Kantar research in 2021, “Super Bowl advertisements provided the average return on investment (ROI) of $ 4.60 per dollar spent, with many brands in two-digit numbers.”
Brad Adgate, described as an experienced media analyst, said for New York Times 2024“In this era of fragmentation, Super Bowl is what television used to be.”
It is probably the only real mass event live in the year, which reached almost all demographic categories. Beauty brands such as NYX and dove have entered or re-entered the Super Bowla advertising game, exposing a lie to everyone who thinks football is not for girls, women or drag queen.
In a Interview for e.g. 2024Maria Rodas simply describes ROI commercials for Super Bowl. Rodas is a professor of marketing at Illinois Urbana-Champaign and self-proclaimed “great fans” Super Bowl Advertisement – in its household is allowed to talk during the game, but not during advertising.
Rodas said for example, “[Super Bowl ads are] like mini movies. [Advertisers] Hire these major celebrities. The value of production is insane. And so at once, $ 7 million is probably the least they spend comparisons with the others [of the money] which have invested in creating these. “
“This almost undivided attention provides an incredible opportunity for marketing experts to create narratives, that they are really able to connect to a much deeper level with consumers.”
Lessons from Super Bowl Marketing
That connection is important whether you have a $ 7 million advertising budget or $ 700.
And a lot of brands were found alternative to single out $ 7 million of great.
So don’t despair if you are engaged in marketing with a modest or even low budget – $ 7 million can buy you 100+ million viewers, but no amount of money cannot make up Bad marketing.
https://blog.hubspot.com/marketing/superbowl-ad-cost
