Author: Shadrack Wanjohi

The words “marketing budget” are enough to stress out every marketing leader. Every dollar has…

As a writer exploring the world of content management, I found myself asking the same…

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I…

In 2019, I was a freelance writer with no idea what SOPs were, relying on…

A few months ago, I hit a wall while creating email copy for a client.…

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash…

What do you think makes for an engaging video? I used to think that any…