Author: esantiago@hubspot.com (Erica Santiago)

Marketing is undergoing some major changes at the hands of AI.

It’s been an interesting year in the world of marketing. Advances in AI and constant…

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve…

I’ve been editing videos for almost a decade, both professionally and for my passion projects.…

ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a…

When I first considered different AI SEO tools to try, I was overwhelmed by the…

If you’re a business owner looking to build your startup from the ground up, you’ve…

Welcome to “I Tried…”, a series where I try different marketing tools and strategies so…

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts.…

As a content creator, I know brand identity is everything. My audience wants to know…