HubSpot’s Social Media Team Gives 5 Tips for Bringing Your Brand on TikTok – InstantFollowerz

Take risks with any new platform is scary. After all, no one wants to dedicate time, energy or budget to something with a little return.

It said, it’s hard to ignore Hype around the tictok, Fantastic engagement rateAnd his massive user base. If you are willing to get creation, the tictok cououul be the executor home for your short in the form of video.

Here they talked to the HubSpot’s SOCIAL MEDIA team to gather their best tips for the brand in the flower.

1. Know where your audience hangs.

It is important to know where your audience hangs online. For some brands, it includes a ticket – for Betors, not so much. For example, if you are selling pension homes, you will not get a lot of drags with a predominantly younger platform audience.

“The tictor is now obviously all the rage, and that makes us the brand want to jump in. But before you do, do – have the real ranks: It will make us make our brand showing our target audience? Annabelle NYSTSenior marketing manager in Hubpot.

If you are discussed where you want or not to bring your brand to the tickto, remember to get close to your decision on the important factor of Samp: your target audience.

2. Find your “why”.

The beginning of the start on the tictor can feel irresistible, especially when you don’t have the goal of working towards.

Imagine your goal as your compass. Impact on video you make, topics that you cover and your strategy. You don’t need to have a certain row to the right with a bat – and it will probably change over time – but you should have an idea of ​​the general direction you want.

Here are some common goals:

• Build an engaged community
• Increase brand Awarenes
• To improve brand image
• Promote products
• Generate web site traffic
• Expand your audience
• Provide a customer service
• Educate your audience

It is just as important to follow your progress. See several key performance indicators (KPIS) such as Viewing Profile, Video Views, Videos You love and trailing growth to see you get closer to your goals.

3. Determine how you will provide value.

The next step is to determine the way you want to present your brand to the tickto. For NYST, this starts with an antsowering of a simple question: How will you provide the value to the user?

“Ascending this question will help you in establishing your purposes in the flatter and what the presence of your brand could love on the platform,” she told me.

For example, Gymshark, a popular brand for fitness clothes, provides entertainment of its fans with background challenges for fitness relay, tramps and clothing. Is not a surprise of the brand Over 4 million followers on the platform.

Becusee Tiktok is quirky from natural, it creates a misconception that “serious” brands do not have a place on the platform. This is not true. Howver, you may need to access our brand from different ale.

For example, Washington Post has announced Over a million followers on a flower. If you haven’t seen their videos, you can expect serious content. Instead, you will find comic toppings on the latest news.

The ultimate goal is to provide a value in an engaged way. It is achievable for many brands – serious or not.

4. Save time by creating content calendar.

Tictok surpassed her Billion Monthly active users 2021. years. In addition, millions of conversations occur on the platform daily, and trends come and go for quick speed.

In short, the tictok can be irresistible. For this reason, NYST recommends planning content calendar.

“Things are quickly moving onto the tictor and acquire new followers in evaluating the bank of existing content on your profile. So you mean Athead how many videos of AEK you want to publish, and what kindergartens” advises. “Advises.

This was said, the tictok is a platform driven by trends, so make a surge to leave space in Your content calendar To jump to trends and create time-sensitive content.

Addictions, you also need to decide how it offends your shoulders on the flower. NYST FAVORITY Quality over quantity, consulting brands for aim for 1-2 videos for the week. In other words, the landscape is crucial.

Another upside down to the constant? You set the most, the most insight you acquire from your viewers. This will help you understand which topics and video styles are most appropriate.

Want to know the best day and time to post your videos on the flower? Check This useful guide.

5. Strategically insert your voice.

When you first join the tiction, Ithe is tempting to join each conversation, jump to every trend and take part in each challenge. Howver, brands must set protective shelves and be strategically with its content, Sayys NYST.

. Insert your voice, “Nyst told me.

She adds, “of course, the latest dance trend can be exciting, but can your brand actually bring something new, unique or valuable for the table?”

Note is a trend or challenge to align with your brands or his messages. In addition, if you cannot add a new or unique spin, it is better to skip it. But don’t worry about the missing – the trends on the flower are as desired, and the other is just around the corner.

Back to you

Tictok is a new child on the block – and quickly became a viable (and exciting) platform. Before jumping in, make a surge and that tictok makes sense for your brand. Once you are on the platform, focus on targeting your audience with a valuable content on a consistent basis.