90% of the US population He eaten in McDonald last year.
Do you have a big mac drunk, or want to bribe your children with happy cars on the car, the point is: McDonald’s one of the most popular and long-term brands we have.
We all take it for granted. Except that maybe we shouldn’t.
There is the reason McDonald’s ranks among Top 10 Mat Magnetic Brands For Gen Z – SEPHORA SURPING, NFL, and Starbucks.
And it’s not a nostalgic factor … at the very least, not nearby.
To get to the bottom, I sat down with two experts – Anna Engel, the director of the brand, content and culture in McDonalds and Nathaniel Gaynor, McDonald’s marketers – whose full time to make McDonald’s Colley.
Lesson 1: Marketing should be symbiotic.
Engel thinks about the elements of the campaign – Is his new food object, the element of a digital campaign or on SOCIAL MEDIA – as “ingredients”.
Of course she is.
And what she loves in genes z is how they created a symbiotic relationship with McDonald’s campaign “ingredients.” Engel’s team does not only create content for Gen Z. Gen Z still creates content.
How Engel said, Gen Pers often take brands and “create something new with – that is what excites and motivate us,” she says. “For example, they could create a narrative or anime poster for crampaign … things like.”
We also go to the elephant in the room – why were they created completely separate gene z marketing teams?
Becausee “Gen z is a driving culture“” Engel explained to me. “And our ambition is still a cultural icon.”
Lesson 2: Connect with your customers in the wild.
Every year, one of McDonald’s agencies occupies the way. (Hi, I know.)
“A trip with a fan journey helps us find who our fans are and why they connect to our brand,” Gaynor says. “We see that our fans pull our brand in Mary different parts of culture – Is Anina anime, fashion, art or playing. “
Engel and Gaynor’s team that teach these teachings authentic experiences for their geniuses.
Consider 2044. February “WCDonald’s campaign”. The campaign was McDonald’s Head of Anime and Manga and included a limited Eidion Menu, Japanese packaging themed manga, series four episode and interactive experience in LA
With McDonald’s restaurants, the Agency is visited by College Campus, shopping malls, China and parks, also.
As Engel put it, “We break yourself outside the four walls of McDonald to connect with our fans in the wild.“
He adds, “It is important to us to file the universe that live in that, which are interests, and who are outside McDonald”.
While you might not be able to organize a “journey of fans” for your brand, a lesson here works for all traders: Full backgrounds to customers, you must say beyond the conformity of your marketing. What is still enjoying, and how can your brand appear?
Lesson Three: Being driven by a fan.
“Where we didn’t hit the right not in the past, we don’t have that we are not ventilated,” Gaynor told me.
“Now, Let’s inform that our fans lead the way to our next big idea. Jab is a hug and live in your universe and say to say. And be that, successful. “
Engel echoed her point and explains that another mistake they made in the past is not enough of a rocity in their camera.
“We can build large campaigns in the brand. But if it does not connect to something tangible in the lover restaurant to Purechse, tap, eat, and then there will be no business driver,” Engel says.
It is recurring at the end, Engel and Gaynor’s Mainie is not just seeing 22-yaar-ops on Fortnite. (Although fun side benefits.) Their goal is to drive sales.
And if this just happens to involve anime, fashion or artistic work, so we can.
https://blog.hubspot.com/marketing/mcdonalds-gen-z
