The Content Collaboration Framework That Earned HubSpot 6 Million Views – InstantFollowerz

There was no too much that we weren’t much in marketing.

If I posted a post on the blog on “SEO Strategy”, she became a happy coincidence if youTube team withdrew anything similar to her post.

Teams simply did not create content cohesive by different verticals. Let’s be honest: We translated too big.

At the blog team, it also meant that we had limited non-organic channels for use to achieve posts before the right audience.

I will pull the curtain today (sorry I just saw Wicked) In the manner in which the hubpot’s blog is reimaginated by our approach to content transforming what was once a tiny strategy ino dynamic, multi-channel machine.

(PSST: curious What else is happening in the world of blogging? See our brand new 2025 State blogging report With a date of 500+ marketers – the first time we have ever led such an audit about what is happening through the Blogging Landscapes.)

Why did we start the program of our narrative

First we started our original research program in 2017. years, something became immediately clear: Our blog readers are absolutely obsessed with the date.

Like, Taylor-Swift-FrynerialDshing-Bracelets levels obsessed.

In our first year, we drove over 1.4 million examinations through original research. Tours are coming out, people love data – regardless of the platform.

Challenge? Quality research is expensive and time round. We needed a strategic approach that we not only create research, but to effectively distribute it through multiple to make sure we are the biggest bang for our research dollar.

For example, you should be a blog reader to access marketing data – though, the self-phone, I would love to be.

But if you are instead, a higher cliff, a subscriber for a newsletter or a follower IG, you should still be able to access top marketing on these platforms.

Enter: Media …