How Often to Post on Social Media for Business? A HubSpot Experiment – InstantFollowerz

I must mention that engagement is an important factor in Facebook algorithmwhich can affect how visible your content is. However often you post, I recommend taking the time to interact with the people who interact with your content (like replying to comments and liking).

Why post on Facebook at all?

There are three big reasons to keep posting on Facebook:

1. Posting on Facebook shows potential clients that you are actively doing business.

Many people go to Facebook just to research companies and seek thought leadership. If your Facebook page is incomplete and inactive, they may go with a competitor that is more prominent on the platform.

2. Facebook is the leader in social shopping.

Social shopping is on the rise — more than 50% of marketers told us they’re increasing their investment in selling products directly on SOCIAL MEDIA apps in 2024. And for good reason:

• Facebook offers the highest ROI when selling in-app products.
• Consumers who have made a purchase through a SOCIAL MEDIA app in the last three months are more likely to do so on Facebook.
• Consumers say Facebook offers the best in-app shopping experience and is the most trusted when it comes to shopping on SOCIAL MEDIA.

3. Facebook offers some of the best ROI in multiple areas such as paid ads, engagement and community building.

SOCIAL MEDIA marketers also told us that Facebook gave them some of the highest ROI this year. They also say that:

• Facebook is the most effective platform for building an active community on social networks.
• Facebook offers the second highest level of engagement, which is crucial in a world where consumers expect more interaction with their favorite brands.
• Facebook has the second best audience targeting tool for showing paid ads.

This is especially true if you’re doing any retargeting. And when you post on Facebook, it’s the easiest platform to increase your posts and increase your distribution (and followers).

That being said, it makes sense that there are multiple windows that SOCIAL MEDIA marketers post on Instagram to get the best results. Our data shows that lunchtime and after hours are the most popular time slots. (12-3 p.m. and 6-9 p.m., respectively).

I recommend avoiding posting in the early morning (before 9am) and late at night (after 9pm), as data shows that those times are less effective.

What is the best day to post on Instagram?

SOCIAL MEDIA marketers’ use of Instagram peaks at the end of the week. More specifically, 22% of respondents say Saturday is the best day to post on Instagram. Friday takes second place.

How often should you post on Instagram?

More is best on Instagram – Social marketers who use the app post multiple times a day and use a mix of content formats (stories, feed posts, etc.).

This makes sense to me because the Instagram feed has long been chronological, so posting more often helps with visibility. However, balance is essential. If you go wild, you risk annoying your followers.

In 2021, suggested Adam Moseri, head of Instagram sharing several in-feed posts per week and a couple of stories a day. You can also test a mix of different formats and frequencies and track your analytics to see what works best.

TikTok’s algorithm is not chronological, and SOCIAL MEDIA marketers share content multiple times a day.

There is no significant difference between the best days to post on X. 19% of SOCIAL MEDIA marketers say Saturday and 18% say Friday.

How often should you post on X (Twitter)?

Most of our survey respondents post on X multiple times a day. More posts means more visibility, awareness and clicks.

I don’t want to say that X is a frivolous platform, but it really works on memes and jokes. I would say that of all the platforms you can use, it’s not as important to have perfectly polished prose or images as it is on other social apps.

I recommend taking advantage of the “frivolous” vibe of the app and showing a little more of your brand’s personality, regardless of how often you post.

The best time to post on Pinterest to reach it 522 million+ monthly active users it is between 12 and 3 pm.

What is the best day to post on Pinterest?

The best day to post on Pinterest is Saturday. Thursday is second best.

How often should you post on Pinterest?

Social marketers using Pinterest pin content multiple times a day.

What does this mean for your SOCIAL MEDIA strategy?

Maintaining a daily presence is key for most SOCIAL MEDIA platforms, unless you’re using LinkedIn, where posting multiple times a week is ideal.

While optimizing the time and day you post is important, it means nothing if your content isn’t relevant and exciting to your target audience.

My main takeaway for you is to create your high-quality content and then optimize for the best results by sharing it on the days and times that SOCIAL MEDIA marketers have told us are best.

Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.