Recent video marketing statistics show that the visual narration is victorious. The video is an increasingly stronger way to communicate your brand, explain your value suggestion and build relationships with your customers and prospects. I personally likes the storytelling, relatability and brevity of video content.
To help you use the video in your marketingI collected new video marketing statistics from HubPot and third studies to highlight how traders use video, his performance and more.
And if you look at starting your video marketing, say, yesterdayLog out Clip Creator – Our free video manufacturer AI-a.
Content
General video marketing statistics
1. 89% of the company uses video marketing. (WYZOWL video marketing statistics 2025)
2. 13.99% of the market say they will invest more in video marketing channels in 2025. years. (Hubspot 2025 Marketing State)
3. 93% of market products believe that the video is a key part of their strategy. (WISTIA 2024 State State)
4. 37% of market products say they have adopted video marketing because they do not know where to start. Other joint reasons include a lack of time (26%), insecurity on the video marketing ROI (16%), by perceiving high costs (11%), Santurge Difficulties (5%), not adherence to video (5%). (WYZOWL video marketing statistics 2025)
5. 65% sellers who do not use video marketing say they are planning to start in 2025. years. (WYZOWL video marketing statistics 2025)
6. 18% company Warning AI tool for their video production. (Wistia 2024 State from video reports)
7. Automatic subtitle generation and transcripts is the top using the case (59%) for videos. (WISTIA 2024 State State)
8. 254% more enterprises wrote their videos in 2023. years than 2022. (WISTIA 2024 State State)
9. Technological marketers create videos to explain complex products (49%), branding (31%), increase the engagement (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%)State Marketing Report VIDCO 2024)
10. 55% of the seller produces videos, 14% external outsource locally, and 31% benefits both. (WYZOWL video marketing statistics 2025)
11. The company’s website is number one platform that share their video (67%). Followed by e-mail (49%), LinkedIn (43%), YouTube (40%), Instagram (22%), Facebook (19%), and x (4%). (WISTIA 2024 State State)
12. Video marketing company budgets range from less than $ 999 to over $ 20,000 per month. (State Marketing Report VIDCO 2024)
13. When I need to invest more as an ignition that content format more in 2025, 17.13% of the market have chosen short for video, which makes it a top selection. 13.88% also said they would invest in live streaming. (Hubspot 2025 Marketing State)
14. 51% of sellers how they used to create or edit videos, while 49% are gone. (WYZOWL video marketing statistics 2025)
15. 2024. 36% of market products invest in video ads, while 64% relied on organic range. (WYZOWL video marketing statistics 2025)
16. American companies spent more on digital video ads ($ 85 billion) than on traditional TV ads ($ 59 billion) (Statist)
17. When synedo that makes videos for your company, 62% said individuals in the company, 46% said the internal video producer or team, 21% said Freenercers, and said the video production agency. (WISTIA 2024 State State)
Video marketing performance statistics
18. 93% of market products report strong roi from video marketing. (WYZOWL video marketing statistics 2025)
19. 21% of the market say that videos with a short form are delivered to the highest ROI, and video-streaming video are located third to 15.53%. (Hubspot 2025 Marketing State)
20. Shorter videos drive a greater engagement, but longer videos score more time for the clock. Videos below an average of one minute 16 seconds of time for the clock, while these 60 objects are from 16 and 40 seconds. (WISTIA 2024 State State)
. The average engagement rate for 3-5 minutes of video is 43%, but as the video of the same length see 74% engagement. (WISTIA 2024 State State)
22. 74% of companies measure video ROI using the use of measuring measures such as view, display speed and average time for the clock. 48% of the use of conversion rates. 48% usse of traffic and 33% of the perception of the USLES. (State Marketing Report VIDCO 2024)
. Top three companies for video types designed in 2024. The product records (44%), educational, instructive, internet videos (38%), webinars and live events (32%). (WISTIA 2024 State State)
24. The marketers occupied YouTube as a top video marketing channel in 2023. years. In decreasing performance order are other website channels, Facebook, Instagram, Tiktok, LinkedIn & Email, and X & Television. (State Marketing Report VIDCO 2024)
25. Companies A / B Videos by creating different versions (31%), calls (CTA) or e-mail form (26%), two completely different videos (21%) and customs players or colors. (4%) (WISTIA 2024 State State)
Social networking statistics on social networks
26. 2023. 35% of companies created SOCIAL MEDIA and planned to do this in 2024. years, making it a fourth MOS common video. (WISTIA 2024 State State)
27. As we were therefore that the social deceased will more more in 2025. years, the first three answers were YouTube (29.58%), Instagram (28.84%) and a tiction (27.64%). (Hubspot 2025 Marketing State)
. Video with a short pattern, like a tick, Instagram Reels, and YouTube Hotsas, most often saw forms between traders, with 29.18% of use in their roles. In addition, 19.19% of market products include live streaming in their mixture. (Hubspot 2025 Marketing State)
. On the man, most of the top publishers were transferred to a shorter of 30 seconds. Howver, video between 5 to 10 minutes got the biggest average views (Coutla 2024, Video condition)
30. Tictok ad video with titage Get an additional 95% reinforcement in commodity affinity, an increase of 58% in recall and 25% jump in unemployment. (Creative center Tiktok)
31. 97% of LinkedIn videos is vertical. (REEDER, 2025)
32. 78% of LinkedIn video recorded with a smartphone, while 22% are shipped by professional devices. (REEDER, 2025)
33. 65% LinkedIn in Feed video does not have CTA. Howver, the most common cases are “Follow for more tips” (19%), “Check the link in my biography” (10%) and “comment your thoughts” (6%). (REEDER, 2025)
34. Suitable for WISTIA 2024 State StateThe best time to post on SOCIAL MEDIA is:
- Instagram – Monday at 9 pm PST.
- Facebook – Monday at 10 o’clock PST.
- LinkedIn – Monday at 13 hours PST.
- X – Friday at 9 o’clock PST.
- YouTube – Saturday at 7 pm PST.
YouTube Short marketing statistics
35. Alphabet Inc., the home company YouTube, reports that the rate for monetization of shorts in relation to the view in the stream has more than twice the last 12 months, which indicates that advertisements allocate more budgets. (Alphabet 2024 Q1 Easy Call Call)
. The pants had a 5.91% cooperative rate in Q1 2024 – the highest of all video platforms in short form (Statist)
37. YouTube shorts with an ampage over 70 billion daily views. (Alphabet Q3 Earnings)
. The fists had an average of 2 billion monthly viewers from 2023. years. (Statist)
39. 70% of YouTube channels that upgrade the content of each month post pants. (Alphabet Q3 Earnings)
40. The number of short channels transmits increased by 50% of the Eyar 2023. Years. (Alphabet 2024 Q1 Easy Call Call)
41. From 15. October 2024 YouTube has enabled the user to load 3 minutes long shorts (Alphabet Q3 Earnings)
42. Advertisers (in up to 40 markets) can now book the first place on YouTube Hotsama, which means that your ads have found when consumers move on feeding shorts. (Alphabet Q3 Earnings)
43. Most of the shorts are 30-40 seconds long. Howver, 50-60 seconds Shorts get the most views. (Prouder)
44. Video with Aventch in an hour of 50 seconds or more get 4.1 million views, while they are with lower times falling to receive less views. (Prouder)
45. Consumers of Genza in the US spent about 29.3% of their video on YouTube 2023. years. (Statist)
My taking
The most important time you are getting while working on this piece is a reminder that video marketing does not have to be completely. Replies VIDCO 2024 video marketing reports, most companies have a budget for less than $ 5,000.
While the event of content such as customer case studies can require a professional touch, your internal team is creating basic videos with your smartphones.
If you don’t already use video marketing, create your strategy, pull out the phone and start smoking for the camera. And if you already want video marketing, use insight into this audit article and improve your marketing strategy 2025. years.
Editor Note: This post was original published in August 2015. years, and Haen is updated for comprehensiveness.
https://blog.hubspot.com/marketing/video-marketing-statistics
