3 Must-Have AI Tactics for Marketing Leaders – InstantFollowerz

What AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization?

The days of designing websites solely to attract a large audience and optimize for search engines are long behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each visitor.

AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging web pages based on individual user data.

While the scope of AI technologies—and the speed at which they’re evolving—may seem overwhelming, it’s critical for marketing leaders to stay abreast of these advances.

In our recent Marketing against the grain episode, Kieran and I discuss three high-impact AI strategies for optimizing your website, along with new tools and examples, to get you started today. Let’s dive in.

High impact AI strategies to optimize your website

1. Integrate AI chat as soon as possible.

One essential (and obvious) strategy that many marketers still overlook is AI chat integration. AI chatbots are key to creating a seamless customer journey by giving users exactly what they need.

These bots don’t get annoyed or offended. They guide eager visitors around your site, answer questions and personalize interactions, making it easy for users to find what they want, without the hassle of endless clicking.

During the episode, we explored the AI ​​voice chatbot involved Hume AI Web page. What stood out to us was how the chatbot effortlessly navigated us through the page based on our verbal requests – completely eliminating the need to type or click.

“Why would I ever click through pages when I can just start this anonymous conversation with a bot and have it do all the work for me?” Kieran says. “It’s like walking into a luxury store and having someone help you right away.”

AI chat tools like Hume act as virtual concierges, streamlining the entire user journey by providing a direct route to the information they seek. This is key to optimizing your website, making it more intuitive, efficient and ultimately satisfying for your users.

2. Rely on AI video experimentation.

AI video tools they change the game to make your website more hyper-personalized and globally accessible.

Imagine greeting each visitor with a video in their native language or a customized message tailored to their specific interests based on user data. This creates a better experience for everyone, whether they’re local — or halfway around the world.

Tools Hey, Gen and InfinityAI they offer superb creative potential that you don’t want to miss. And while there is still room for improvement, as a marketing leader, you should experiment and explore these tools now.

Even OpenAI’s Sam Altman said during his talk interview with 20VCthere are two types of companies: those that build for what AI can do today, and those that build for what it will be able to do in the future.

Our advice: position your company in the latter category and start testing new video promotions now to stay ahead in the long run.

3. Enhance multimodality with AI-generated audio.

Think about the best salesperson in your company — it’s often the founder. But founders lack the time to continuously create content for marketing campaigns, product releases, and sales initiatives.

This is where AI-generated audio comes in, providing a new level of authenticity and personalization for your website.

For example, AI audio tools such as Character.AI hours Delphi AI can replicate the voices of key figures such as founders, celebrities or influencers (with appropriate consent and license), delivering personalized messages or testimonials to your audience.

In addition, AI-generated audio tools can streamline the creation of high-volume content such as product demos, explainer videos, and personalized sales pitches, saving your creative team valuable time and resources.

“There will be many more websites multimodal in the future than they are now,” emphasizes Kieran. Integrating AI-generated audio is critical to the security of your website, making it more dynamic and responsive to changing user expectations for a more immersive and interactive online experience.

To view our entire discussion on website optimization in the age of artificial intelligence, view the full episodes of Marketing against the grain below:

This blog series is in partnership with Marketing Against the Grain, a video podcast. He digs deeper into the insights shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they uncover growth strategies and learn from notable founders and peers.